AT&T - Speak in Thumbs

AT&T wanted to launch two new full-keyboard phones with messaging focused on teens & college students, clarifying how advantageous it is to have a full keyboard when texting and in other tasks. So we created an interactive site focused on encouraging “full expression,” challenging visitors to use a virtual representation of each phone to add their own personalized, new, more elaborate versions of phrases like LOL, BFF, TMI and more. Easy to do when you have the freedom of a full keyboard.