
Corona wanted a new global site that was less about the American association with the beach and more about the idea of Corona as the catalyst for people sharing meaningful moments. So in addition to an entirely new, ‘lighter’ graphic feel and voice, we created an application for the site that allows people to share their moments in an entirely new way: by creating a PhotoSlice. The PhotoSlice application allows you to upload your own photos, select a music track and let the software “edit” the images together in a breathtaking, high-energy video-sequence that puts basic slideshows to shame. Once completed, you can share your PhotoSlice by emailing it to friends, posting to YouTube, Facebook, MySpace and more.