As the creative director at D'Addario, I created and oversaw multiple campaigns to win back our status as the best selling guitar string company in the world over Ernie Ball & Martin. Here are a few that powered us back to the top.
Creative Director & copywriter: Mark Radcliffe
Copywriter: Peter Rosch
Art Directors: Dave Hermanas & Seth Hadaway
Nickel Bronze site:
One of many content videos we shared on Facebook & Instagram.
One of six interviews with trendsetting acoustic guitarists, talking about their six biggest influences.