TAGLINES & MANIFESTOS
When CITIBIKE launched, it was the first new transit option in NYC in 100 years.
We needed to inspire New Yorkers to give it a go and see NYC in a whole new way.
STAPLES Business Advantage targets the resource managers who actually make today’s businesses run.
And they have a lot of fires to put out.
As a lifelong Audi enthusiast, I got to help out a big NYC agency pitch the account not long ago. This was my fave direction.
GOLD BOND wanted to relaunch their skin care line around a more anthemic, emotionally-resonant point of view.
The US POSTAL SERVICE was launching an awareness campaign around cyberscams aimed at helping consumers be more informed.
D’ADDARIO was launching their first new guitar string in years, and we had to promise guitarists they’d hear their guitar like never before.
A bold new hemophilia treatment called ALTUVIIIO needed an anthem line that communicated higher factor levels and more out of life.
CORONA needed a new global website with an anthem line that would translate well into multiple languages.
CITIBANK needed a simple tag to explain how its new credit card feature pays you back if the price drops after time of purchase.
Eczema treatment DUPIXENT was launching a new campaign touting its ability to treat the problem at its source, below the skin.
(The client eventually shifted the line to “HEAL your skin from within,” which is still running today.)
After over 2 years off the shelf due to a recall, ZANTAC wanted to inspire heartburn sufferers to be bold and live a little.
