HEALTHCARE WORK

Eliquis - “Wild West”

Eliquis is a leading treatment that prevents blood clots in patients at risk of stroke due to atrial fibrillation. They needed a new execution in their long-running campaign about how Eliquis lets you look forward to “what’s next.” Since their past spots had featured men or married couples, we told a modern story of a trio of women taking on a dude ranch.

Zantac - “Keep Life Zesty”

After a recall kept them off the shelves for two years, Zantac needed a relaunch campaign that felt fun and positive and avoided any sense of baggage. But they still wanted it to convey the product’s powerful ability to treat and relieve heartburn. So came up with an anthem spot with a clear call to arms: “Keep Life Zesty.”

Pfizer unbranded - “no time to wait”

As the makers of Eliquis, a medication used to prevent blood clots and strokes, Pfizer discovered an alarming problem during Coronavirus: people with concerning symptoms were no longer going to see their doctor out of fear of contagion. So Pfizer wanted messaging to persuade those with symptoms that this was “no time to wait” and to seek medical help.

ALTUVIIIO - “FACTOR UP”

Branded “now approved” website for Altuviiio, a revolutionary new treatment for Hemophilia A, Full site @ https://www.altuviiio.com/

Unbranded site for ALTUVIIIO, helping hemophilia A patients deepen their understanding and get “hem-savvy.” https://www.levelsmatter.com/

Depuy Orthopedics - “Real life tested”

DePuy Orthopedics (a leader in the hip & knee replacement category) needed some new messaging in the marketplace after issuing a recall. To combat fears around product quality, we created a website and content series that revealed the passion, innovation and personal commitment that DePuy engineers bring to their products.