Little Lungs in
a Great Big World
FDA
The FDA wanted teens to know that smoking can stunt their lungs for life. So Jillian Dresser and I created a campaign around a hapless character named "Little Lungs" (who smoked as a teen) and his misadventures in a "Great big world." Produced with Liem Nguyen, Justin Chen, James Meiser and Cecile Robertshaw, the campaign racked up 125 million views on YouTube.
