IT'S PRO TIME
STAPLES
This was a full, 360º rebrand for America's most trusted name in office supplies. But we needed to show that Staples was about a lot more than just "staples." Concepted and executed with fellow creatives Dave Bourla, Craig Smith and Keith Matland.
In addition to broadcast, we fleshed the campaign out into print, social, direct mail, banners, even trade show materials.
